"Hey, this ad will raise a few eyebrows." "I think the shock value alone will really get the message across."
Shocking the consumer public is not the most important thing in life. The worst part of this advertisement is that it is for the World Wildlife Fund. No amount of advertising is going to make me stop and think, much less change my mind about your organization, especially and advertisement in such poor taste. No one gives a crap if you guys invent 5-D or flying fucking cars. You're the World Wildlife Fund. We don't care. You don't even need ads to make the people care about you. They do that already based solely on your name and their misplaced sense of ecological hierarchy.
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